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They became frustrated while working for numerous tutoring and higher education service providers, which led them to feel the urge to build Directhub. After collaborating with numerous providers of eLearning services, they came to the conclusion that they were only out to make a quick profit. This went against the moral principles they uphold as an instructor. Additionally, they became dissatisfied since they had limited control over how to meet the educational needs of each student they were dealing with. Never will they regard any of their students as merely a number. Their main teaching objective is to let every student feel that they are capable of so much more than they previously believed. The guiding principles of Directhub center on providing each student with the most individualized learning experience possible along with the unrestricted instructional support they require in order to feel inspired, motivated, and equipped with the tools necessary to meet their unique learning objectives.