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Experience the best of the Rockies. You can visit the five of the biggest attractions in the Rocky Mountains, which have the Banff Gondola, Banff Lake Cruise, Glacier Adventure, Glacier Skywalk and Maligne Lake Cruise. Columbia Icefields has gathered a collection of attraction and hospitality experiences, thoughtfully united by their unique power to inspire and invigorate. As a brand, Pursuit weaves elements of wonder and amazement across their range of awe-inspiring experiences. Their strategy is to continually build a growing collection of world-class experiences. In their search for inspiration, Columbia Icefields focuses on refreshing, improving and expanding their collection in outstanding places around the world. They aim to never stop searching for places we’re passionate about, connections they value and moments that bring them joy. Whatever they may be. Wherever they may take them.