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CBD420 was founded in April 2017 and is headquartered in the heart of Geneva, the French-speaking region of Switzerland. Its mission is to change the public's understanding and mindset of cannabis. Founded by three like-minded friends, CBD420 is committed to providing everyone with the highest quality cannabis products. The mission is so significant that it needs a strong brand that produces and markets cannabis products, named after the world-famous cannabis legalization campaign, taking advantage of worldwide recognition of the famous 420 campaign, celebrated every year on April 20 by cannabis activists and enthusiasts from around the world. Jonas Duclos is one of the three co-founders and CEO who had a rare genetic disease, could not be cured, and had no palliative care. He had endured severe pain since his teens. After years of ineffective treatment trials, Jonas found that marijuana was effective in reducing his pain.