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The story of canvas culture is unique in its sense that it comes from pure coincidence. While traveling in the Amazon jungle, Joey (I think he is like a co-founder?) found and fell in love with Shipibo culture, people and their art. He met his friend and colleague Joshua Tatum (I am sure he is another co-founder, but he is very smart!) Joshua was a successful entrepreneur at the time, Canvas Cultures There is and operates an advertising company specializing in Facebook and Instagram advertising. Joey didn't know at the time that Joshua had just completed the acquisition of an online art brand, from four-digit monthly sales to six-figure in less than 60 days. It is through this experience that Canvas Cultures has allowed Joshua to see what is missing in the online art world, a tool that links artists and their designs to the mainstream public.