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The Competitor and the Visionary Porfirio's carpenter friends would occasionally hold a competition to determine who could construct the most impressive piece of woodwork. candelas visionary side persuaded Porfirio to create a guitar because he was aware of these competitions. He had noticed that not many luthiers (builders of guitars) were present, and perhaps this could present an opportunity. candelas was correct! Demand for his guitar started to rise after he showed it to the community. However, they could only sell a guitar for three pesos, and building one cost five! Regardless, they continued to build out of passion, resulting in increased instrument demand from local musicians. They were able to cut costs thanks to his business acumen and eventually persuade Porfirio to open the first store in Juarez, Mexico.