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Business Management Daily create a productive workplace, stay out of trouble with the law, and advance in your career. Sales, marketing, and customer satisfaction have all been driven by data for the majority of businesses, but HR analytics (also known as people analytics) tracking is becoming increasingly popular. In point of fact, a Deloitte study found that 69% of large businesses have established a people analytics team and associated database. The Business Management Daily main takeaway is that people analytics are coming back with a vengeance, so HR teams and leaders should get on board as soon as possible. With this in mind, how do you determine which HR metrics and KPIs to monitor at your company? After all, you can monitor a wide range of HR metrics by analyzing employee data, such as employee retention rates, absenteeism rates, and turnover rates.