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Bodesi was created based on the world view of industrial designer Bo Wojtyra. From the beginning of his career as a designer and manufacturer, he has always had a somewhat different approach to product design. Bodesi believe that many products should be tailored to the individual. This will create the ideal economy, the ideal world, and truly enrich their lives by providing quality products tailored to meet their needs. The idea of mass production is not suitable among them. This is especially true of the products they use to decorate their lives to express their individuality. What they need to do is to do something bigger than their company, something bigger than themselves. Their goal is to change the way people interact with consumer products from a marketing and manufacturing culture.