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BlackBeltWhiteHat is a martial arts term. In hindsight, they probably should have called the website BlackBeltWhiteHat because they are not a black belt. Since they work in digital marketing, the term White Hat refers to the most ethical methods for optimizing websites for search engines and other Google-related activities. On this blog, they used to combine the two topics, but it became a little confusing, so they started a new blog called Business Dad to talk about online marketing. Additionally, they store all of their Excel notes there for quick access. Drew Griffiths is their name, and they have a master's degree in exercise and nutrition from the University of Liverpool and a first-class degree in sport science from Loughborough University. They're a dad who works out whenever they can to stay fit.