Birthday Direct Promo Codes & Coupons October 2026 — Up to 25% Off

Birthday Direct, founded by Sherri Ann Stout in November 1995, is the party department of the retail chain of children's gift stores, known as babies, birthdays and balloons. The next year, BirthdayDirect.com was launched. Since then, the company has undergone tremendous development and has become one of the leading Internet retailers of children's birthday party supplies, party gifts and accessories. Sherri Stout, president and CEO of Birthday Direct, is committed to providing professional and courteous customer service and high-quality birthday party supplies manufactured and distributed from a 57,000 square foot factory in Muscle Shoals, Alabama. It is the winner of the prestigious "Best Customer Service Plan" award from the National Party Retail Association. Their mission is to set standards of excellence for the supply industry for customer service, product selection and quality goods.