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After attending Kalamazoo Academy, the founder of Bell's Beer started working in Sarkozy's original bakery, where he became interested in yeast and fermentation. Soon after, Larry started brewing his own beer and saw an opportunity. Larry opened a brewery store in Burdick St., in the center of Kalamazoo, the predecessor of Bell's Beer, called Kalamazoo Brewing Supplies Company. Brewed in a 15-gallon stockpot, Larry Bell sold his first commercial beer in 1985. Beer production reached 135 barrels (1 barrel = 31 gallons): Initially self-provisioned, Larry and a 9-bottle employee shipped everything in the next four years. The original mentions the shoreline created by the Great Lakes region, and the Third Coast beer was created before the craft beer market really gained a foothold in the United States: People are afraid of the beer called "ale", although it is technically a light beer , But to be more approachable, it was named "Beer".