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Adalo believes that to truly understand everything about them, it is important to know the difference between goal and mission. For them, the task should be done from beginning to end. This is quantifiable and achievable. For example, they hope to become the #1 platform of X by Y date. Another goal is what you live and breathe. This is an ideal that you have been fighting for but never realized. Although this may seem like a small semantic difference, it has a profound impact. Facts have proven that organizations that focus on goals rather than missions are unlikely to be disrupted as they continue to develop, attract more talented individuals with growth mindsets and produce better jobs. So for them, Adalo's goals have an impact on everything they do. From their principles to the people on the team to their practices and even their personalities. With this new perspective, when you hear their goal—to empower manufacturers to put their ideas into practice—hopefully you will start to see them as more than just a technology platform without code.