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Yumaki was established at the end of 2009. Their dream is to reinvent the most personal daily necessities-the toothbrush. They want to design the toothbrush as a fashionable product that reflects people's personality. An efficient toothbrush, no unnecessary things, no false promises inspired by their Swedish design tradition and the colorful Asia they started in there. A beautiful toothbrush can proudly stand and complete a modern bathroom. Today, Yumaki is available in specialty stores in 23 countries around the world, has been reported in many well-known magazines and publications, and can be seen in the bathrooms of the rich and famous. They were founded in late 2020 when their founder Jakob Lennartsson returned to Sweden after working in Asia for many years.