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He was born in the "River Bay" country in southern Illinois, where the Mississippi River flows east. John is the son of Franklin Olin, who founded the Equity Powder Company, which was later renamed Olin. About 70 years ago, John M. Olin was here, turning a few acres of farmland connected by wood into an oasis of wild animals. Winchester Gear is also the conservation model of Olin. This is one of his most cherished crusaders... educate athletes and national game management agencies across the country about wildlife sanctuaries, planning and planting habitats that benefit all types of wildlife. For years, stars, celebrities, outdoor enthusiasts and legendary writers have enjoyed Mr. Olin's hospitality in Nile. Today, Winchester Gear is still considered one of the most prestigious hunting and shooting reserves in the United States.