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The founder of William Rae Designs is William Courtesy of William Reids. William Rae Designs 's business started in 2014 in Edmonton, Alberta, Canada, and was originally created to create custom furniture pieces. Fraser is building these amazing, unique pieces, and he decides he wants some action. He thought about what his small 5.3-inch picture frame could do, and finally decided to give him smaller home decor pieces. That's how he started making gestures. He started with simple and easy-to-draw words. You know, the general "home", "home" these types of signs. He did it for a while, but something still didn't fill this creative hole in his soul. It was then that he sat down and really thought about what the word meant to people. If you are human, he knows you cry for words. He knows these words make you angry, sad and happy. And fear, joy, and hope.