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Vicious Curl was established with a straightforward goal in mind: determination to find high-quality, high-performing products for curly hair only. Joel Warren, who has 30 years of leading experience in the hair care industry, has learned what products, methods, and tools work best with your natural curl. He brought a visionary outlook to a line of products designed specifically for curly women thanks to this insight. Vicious Curl understand what it resembles to exist in a world that accept just straight hair can have a good time. They understand how frustrating it can be to not know which product is best for cleansing, moisturizing, and shaping curls. They have developed an elevated curly care line with the best available ingredients to control your curls and know the ABCs and 123s from 3S to 4C.