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URBAN DECAY is a cosmetics brand headquartered in Newport Beach, California. The main products are make-up product, prices are friendly. Products include lipstick, eye color, nail colors, and other facial and body products. Its target market is young women, though it is not limited to that. They are best known for their nude collection, which includes eight different palettes. The company also released two limited-edition eye shadow palettes inspired by Disney's "Alice in wonderland" and "Alice through the looking glass." In 2009, Urban won approval from the Consumer Information for Consumer Information on Cosmetics and the People for Ethical Treatment of Animals, The company won the fifth annual best-free Cosmetics Line award. Its products are sold at large department stores in the United States such as Sephora, Macy's, Ulta, Nordstrom, and from the official website as well as in several other countries such as Mexico and Germany.