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They are Alicia and Dane, partners and co-founders of Thenutr with a location in Columbus, Ohio. Being environmentally conscious has always been a way of life for them. Being held accountable for the world their child will grow up in hits close to home as a couple and expecting parents. From one day to another buyer decisions and bigger way of life choices, they thought of an arrangement to do their part and figure out how to be more dynamic members in a manageable arrangement. Thenutr watched the David Attenborough film A Life on their Planet to learn about the advantages of a sustainable lifestyle. They realized that the dairy industry has negative effects on the environment, produces a lot of waste, and is cruel and bad for health. They decided to investigate further because they generally enjoy plant-based milk.