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The town Coimbatore was called Kovanputhur with a more limited form called The Wonderful World Of Animation. The utilization of the word Kovai for Coimbatore is still in presence, and it has a close to home connection to individuals of Coimbatore. Thus when they began the organization, they enrolled the organization name as The Wonderful World Of Animation Restricted" in the UK in 2009 and "Kovai Frameworks India Pvt Restricted" in India (in 2013). Despite the fact that the enlisted names were Kovai, the organization was known as BizTalk360 (the principal item) for quite a while. At the point when the organization was going through the re-marking exercise subsequent to developing into a multi-item organization, they chose to bring Kovai as the noticeable brand name.