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When The Ski Chalet approached them about working on this unique project, it only seemed right that they looked into their extensive past. Their objective was to construct a snowboard for working-class snowboarders. A board with genuine grit, perseverance, and determination. They set out to build a board that could be ridden from the foothills of the local resorts to the street spots around town with their Midwest mindset. The Steel Valley and the major manufacturers that shaped their hometown are reflected in their design concept. The old Republic Steel 40" Blooming Mill, where Gene Hoff, their father and grandfather, was superintendent until the mill closed, is one of the main focal points on their board. Forging a "tough as nails" board out of fire, the base of the board looks like molten steel that was poured into the The Ski Chalet.