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As the world’s awareness of environmental issues continues to increase, The future is bamboo-owned and operated companies decided to do more than just talk about it: they decided to start work. Their mission is simple to help consumers make conscious choices based on daily habits at the most affordable price. After a lot of market research and trial and error, they launched the first bamboo toothbrush series. But having a good bamboo toothbrush is not enough: it needs to be reasonably priced and reputable. At that time, bamboo toothbrushes were still available on the Internet from unapproved unnamed suppliers, and they were quite expensive. "The future is bamboo wants to support a product that everyone can afford, but also wants to easily buy it at their favorite grocery stores and pharmacies."