The Black Unicorn Shop Promo Codes & Coupons September 2026 — Up to 80% Off

They at The Black Unicorn Shop know how important it is for black and brown kids to connect with the toys and playtime characters they create for their imaginative worlds. When they see a positive image of themselves, children of color thrive. They ought to have the same chance that white children have had for a long time. This is not a novel finding. Psychologists studied black children in the 1940s and found that 65% of them had a deeply ingrained negative self-image and preferred a white doll to a black doll. The gap in positive black and brown representation that still exists was the motivation behind their creation of The Black Unicorn Shop. By providing children of color with an especially meaningful way to enter that mystical, magical world, their products add a whole new dimension to the whimsical world that unicorns inhabit.