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Sugarboo & Co is a family business that his husband rick and they started in 2005. In case you're wondering, "sweetheart" comes from two nicknames they've given his kids, jack and Sophie. They are a major source of inspiration for Sugarboo & Co because he always wants to create products that remind them of people they love. When he was a child, he loved drawing and creating things. He went to the university of Georgia and graduated from an art studio. His inspiration comes from his family, nature, animals, ancient things, children's art and folk art. He also like to juxtapose old and new, light and dark, serious topics with flashy and informative ones. He believes they should put good things into the world whenever possible. They hope every piece of candy they send around the world adds a little benefit.