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In order to make the store, their family chose the Asti region of Piedmont, Italy as the source of their aromatic grapes, which have become a symbol of wine style. The Asti area is of special significance to their families, as it is the birthplace of their family's female parents, Maddalena Riboli. Their first store wine was Moscato D’ asti, which has become the flagship of this collection. Soon after, Stella Rosa was born-this is the brand's first semi-sweet, half-sparkling mixed wine, and the first to be brought to the United States from Asti Similar wines. The rapid success of these two wines opened Stella Rosa's L'Originale and Imperiale collections, now in 16 different flavors. Surviving the Prohibition Period, the Riboli family continued the tradition of four generations of winemakers about a century later.