About Southern Loop
In 2009, JoBeth Williams created the company Southern Loop. The company you know and love today began as a monogramming service that quickly expanded into an online store. Their first store, in Portageville, Missouri, opened in May of 2014, and it was hailed as a major improvement to the local retail landscape. The word quickly spread about the trendy clothing and one-of-a-kind presents available, and the locals quickly became fans. Since its humble beginnings as a cutesy brand, Southern Loop has matured into something much more sophisticated and current. You'll find all the familiar blooms of Southern grace in their wares, but with a contemporary twist.