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Since 1965, when Bob and Harry Slyman decided to open their own business, which is now known as Slyman Bros, they at Slyman Bros guarantee the best buying experience in St. Louis, Missouri. Since the Gateway Arch was completed that year, using it in the black-and-white television commercials was a natural fit. They came up with the idea for the first commercial themselves, and the advertisement quickly became a huge success. The business had increased within about a year of running those television spots. Darlene and her two brothers, Bob and Jon, helped redo that area just recently. It was 1965. A brand-new home could be purchased for approximately $13, 000, or 21 cents for a loaf of bread. Social media was not even on their radar because running a business did not require one. After making the decision to start selling appliances, two brothers opened their first store.