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Sinful Lashes-Since 2012, Encino's Sinful Lashes has provided the industry's highest quality professional eyelash extension training and eyelash extension products. Established in December 2012, Michelle started her own small business by doing eyelashes in a rental space in Studio City, California. In the quest to continue her education, Michelle was discouraged and began to engage with other educators in the eyelash community. When Michelle entered the eyelash extension industry, she had to buy products from other manufacturers. So research and development began. Michelle saw the need for quality eyelash extension education but could not find it and started her academy in late 2012. When Michelle Rath started the company, one of the things she was very passionate about was the need to place the eyelashes in retail stores where the eyelashes could see and touch the product.