Their story started in 2019. Being as enthusiastic about shoes as they will be, they saw a pattern with extravagance brands, either every pair they purchased looked perfect, however weren't too agreeable, or agreeable yet normal looking. Shucru just couldn't wear them the entire day except if they needed sore feet by the day's end so they tried to make a novel, new thing, something else, something über agreeable. A shoe that looked perfect, felt perfect, that they could wear the entire day regardless of what they were doing. This was the introduction of Shucru. They worked with an in house podiatrist to plan and fabricate the most agreeable.
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