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Gruss is the founder and creative director of Shoshanna, whose eponymous collection debuted in stores in November 1998. Gruss launched her first collection, which revolutionized the nation's clothing department. Her commitment to embellishing and flattering the female body, while indulging in whimsical detail, Shoshanna is a refreshing change from contemporary work. In the spring of 2001, Gruss launched her swimsuit collection and continued to make waves in the market. She was the first person to revolutionize the swimsuit industry, increasing bra sizes by selling tops and bottoms. Gruss was born and raised in Manhattan, where she honed her personal aesthetic and developed an insight into the unique details that epitomized her collection. With a degree in history and art history from the University of California, Los Angeles, Ms. Grouse eschewed established career paths, choosing to explore her interest in fashion on the ground floor and working in an underwear factory.