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The Senior Bowl was established in 1959. Is a group of area business and civic leaders who volunteer their time to help with various aspects of the preparation, planning, and execution of the game and its ancillary events each year to ensure their success. During the game week and game day, many members are assigned to sub-committees that organize various aspects of their operations, including annual charitable events in the Mobile community. Annual dues paid by committee members also result in donations to charities. Senior Bowl also do a lot of work on a lot of football media platforms, such as NFL Network and NFL Sirius Radio, and The Athletic named them one of the Top 50 NFL Twitter Accounts in 2020.