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In 1897, the village of Corsico, just outside of Milan, marked the beginning of the epic Selle Italia adventure. They were initially established to produce saddles for everyday transportation bicycles. Automobiles were out of reach for most people at the time, and many people preferred to travel by bicycle. Take a trip back to the late 1970s. Since the automobile had taken over as the primary mode of transportation for a long time, cycling had more to do with sport than anything else. They were taken over by the Bigolin family, which began an upward trajectory that propelled them to the top with continuous product innovation that included new building methods and materials. Selle Italia is now recognized as the world's leading supplier of high-end bicycle saddles thanks to this inventiveness and vision. Their ongoing programs of research and development result in the creation of each and every saddle.