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The USA today network newsroom ethical conduct principles include the radio and television digital news association, other Gannett documents and concepts and language developed by a group of Gannett executives and journalists. These principles are designed to guide journalists to use any news platform, including newspapers, websites, mobile devices, video, social media channels and live story events. Sctimes should be honest in the way they collect, report and present news - taking into account relevance, durability, context, thoroughness, balance and impartiality. Sctimes will seek knowledge of the communities, individuals and issues covered to provide an informed account of the activities. They will retain factual information in editorials and other commentary with the same accuracy as news reports. They will treat information from non-official sources, possibly including social media, with suspicion and will seek confirmation of this information.