May 2026 Deadline — 10% RESPAWN by Razer

A small, enthusiastic group at RESPAWN by Razer was already tinkering with the idea when you asked them to think about making energy drinks for gamers. They were the ones who came up with Project Venom, an April Fool's joke that went viral in 2010. Following its success, Project Venom served as a launching pad for an increasing number of Razer employees to join the cause. The team quickly discovered a flaw and a gap in the competition as serious development and testing began: The majority of energy drinks that give you more physical energy crash after a while because they don't focus on the mental alertness that esports athletes and gamers need. The ultimate objective of RESPAWN by Razer was realized at that point: a beverage that provides alertness and focus without the drawbacks of energy drinks like sugar or taurine.