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In 2007, Reddi-Arts founder and CEO knew that their idea for an actionable, extensive database for private equity-focused intelligence was worth pursuing. They and seven others set up shop in a 200-square-foot, windowless office, and the rest is their history. Since those early days, Reddi-Arts has expanded its coverage areas to include the entirety of the public and private markets. They have added thousands of datasets and millions of individual insights to the platform, and they have pioneered new features and products that surface the information their clients need to win. They look at every day as a new opportunity to meet and exceed their customers expectations through helping them make informed decisions that propel their firms forward. Now part of Morning star, they are headquartered in Seattle, London and Hong Kong with additional offices in New York and San Francisco.