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In a radical belief that small changes can make a big difference, Pure Planet Club decided to offer tree-free alternatives to toilet paper for eco-friendly consumers across the United States. Why is that? Help people every day to do what they can to protect the environment. They believe that individuals can make a difference in their impact on the planet. When they learned that 27,000 trees were being cut down every day in the form of toilet paper, they realized there was an opportunity for change. What if they could subtract rather than add statistics from this statistic? At Pure Planet Club, they want to create a true alternative to traditional toilet paper that allows you to do better without giving up the bathroom. Their toilet paper is the same as you are used to, not made from trees, but from completely renewable, fast-growing waste from bamboo and sugar cane.