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Prose creates prose in response to mass-produced products designed to appeal to everyone without benefiting anyone. Through custom hair care, it gives priority to everyone. It does not define categories of people based on hair type, sex or race. And don't compromise on products that treat only one or two hair targets. It creates custom formulas to ensure optimal freshness because no products are ever on the shelves waiting to be purchased, which is the beauty industry's first waste-free approach. Prose gives the customer a complete view of everything that may have an impact on the customer's hair and scalp needs. Its algorithm then processes customer answers and USES more than 135 factors to determine the unique combination of ingredients needed to address customer concerns, goals, and preferences. The result is a fresh bottled recipe, just one of more than 50 billion possible outcomes.