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Phenom Elite Brand is a company that produces highly customizable uniforms, apparel and equipment while maintaining superior quality standards. It was found to be more flexible in terms of customization and pricing than its larger competitors. It has built its own brand to a large extent with the creative and customized options of all its products. They believe that such efforts and dedication are directly related to the information they want to convey to athletes and those who use their products. Phenom Elite Brand was originally created by Nathan Dorton in 2013. He was a college football player in Appalachian, but could not find the quality of the product he wanted. He spent $65 on designing and manufacturing his own gloves. Soon after, a complete uniform and clothing production line was developed. It began to market its brand and helped build a culture around quality products, believing their mission is more important than sports.