About Perplexus
Its mission and vision are derived from their DNA: innovation, creativity and entertainment. Their mission is to transcend the boundaries of innovation, creativity and fun. Their vision is to make life more interesting. Perplexus is a multi-category children's entertainment company that has been designing, developing, manufacturing, and selling consumer products for children around the world since 1994 and is recognized as a global growth leader in the toy industry. Its most famous brands are boy's action Phenomens and Bakugan Battle Brawlers ™, winner of the 2010 Best Boy Toy Award, and award-winning brands Air Hogs ™, Hatchimals ™, Tech Deck ™, Moon Sand ™, Liv ™ and Zoobles ™. Perplexus also launched Spin Master Entertainment, a subsidiary focused on the design, development, and production of television and other media assets, marking the company's entry into the children's media space.