Coupon Code April — Up to 40% OFF Optimal Selection Shoppers

At Wisdom Health, Optimal Selection’s mission is to promote responsible pet care by enhancing the well-being and relationships between pets, pet owners, breeders, shelters, and veterinarians through valuable insights into pets as individuals.Optimal Selection has been studying canine genetics for nearly two decades, starting with their role in the dog genome project in 1999. Since Wisdom Health was founded in 2005, their team of scientists and geneticists has been analyzing canine DNA and identifying the most useful DNA SNP markers to distinguish between different breeds, detect disease mutations, analyze characteristics, and inform diversity within breeds. They use more than 4,000 strategic markers to report this information to consumers, breeders and veterinarians around the world.