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Olo Fragrance is pleased to add its professional series, SIELA! In the past year, these fragrances have been sold in its Portland store, and after an absolutely positive response it has made them available online. Jonathan Sielaff joined the company full-time in 2014. The name "SIELA" is a play on its last name and represents the collaborative spirit behind the series. These fragrances were conceived and developed by both of them and represent how their interpretations of fragrances fit together. What makes SIELA different from Olo Fragrance? It hopes to produce some perfumes in smaller volumes and explore ideas and ingredients that may go beyond the brand aesthetic. These perfumes will not be widely distributed and may be a limited edition. SIELA is just the store’s chance to compete.