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In a historic turn for the sport, starting in 2020, its main series is known as the cup series, with four cornerstone brands as primary partners: Busch, Coca-Cola ®, GEICO and Xfinity. The four partners feature prominently across the sport's multiple platforms, including broadcast, NASCAR digital and social channel integration, event rights, marketing and live activation. NASCAR has enhanced its track offerings by introducing phased racing starting in 2017, which has ensured more highlights, added urgency and highlighted aggressive racing and strategy. The battle for Chevrolet, ford and Toyota has also begun, and they have reached a similar level, almost guaranteeing that the battle for the manufacturers' championship will continue until the end of the season.