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Ken was the EVP and founding executive of consumer genealogy and disease risk predisposition testing companies AncestryDNA and Ancestry Health prior to founding My Nectar. He revolutionized the end-to-end customer experience at AncestryDNA, bringing DNA testing mainstream and expanding the total addressable market from a niche $10 million market to well over $2 billion. He led the team through hypergrowth and scaled global operations to more than 10 million genomic tests annually during his tenure, increasing the DNA business to over $500 million in direct sales and driving 20% cross-selling into the Ancestry subscription business. Ken has demonstrated an ability to recognize successful products. Ken was CEO of Helio Health earlier in his career, a company that uses a simple blood spot to detect cancer early and is currently in late-stage FDA trials. He was likewise the President of Avigen, a quality treatment organization zeroed in on creating solutions for monogenic sickness. My Nectar team of experienced executives.