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Metric Coffee is a collaborative exertion in arrange to make a shared vision for quality coffee and benefit. The motivation behind the title of their company is twofold. They preferred that the technical definition of the word, "a framework or standard of estimation," could be a string that runs through each perspective of life. They utilize Metric Coffee each day in arrange to explore the world around them. Furthermore, their 1960s German Probate roaster, the beating heart of their trade, came to them with nuts and jolts in Metric units. Repairing and customizing this machine from the ground up required them to create changes and work inside a diverse framework from the commonplace. In this way it appeared fitting to title their coffee company with the concept in mind.