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Matthew Williamson was published on the cover of the July issue of "Indoor World" in the same year it opened in 2004. As a major touchstone of style in the 1990s, Matthew Williamson combined interior design and fashion design incisively and vividly, using color schemes to create highlights in the store to complement the furniture and clothing. Susie Menkes described Matthew's arrival at 28 Bruton Street as "a bird of paradise flies into a brick-and-concrete London street." In February 2009, the first international flagship store opened at 415 West 14th Street in New York. Subsequently, the third flagship store opened in the Dubai Mall of the UAE in June. In addition to the four flagship stores, the brand has grown to 150 wholesale retailers worldwide.