This May's Coupon Code — 20% Lykke Wullf

Lykke Wullf is named after the Danish mother of designer Jemma Swatek. Jemma was born in England, raised in Denmark, and currently resides in California, where she designs and makes her LA-based line. Her designs combine effortless California cool, Scandinavian minimalism, and a European appreciation for eccentric, unconventional beauty to reflect a synergy between these cultures. The brand is centered on a deep appreciation of nature. The American Wild West, Danish fishing villages, and the splendor of vast open spaces have all been inspirations for previous collections. In terms of the manufacturing process, this environmental awareness means putting responsible manufacturing first and spreading the message that it's better to build a smaller wardrobe of high-quality, timeless clothes than to follow trends. Lykke Wullf provides a uniform that can be customized by any woman. It is both classic and original, functional and fabulous, androgynous and wildly sexy.