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Luminox, the original self-powered noctilucent watch brand, is the watch of choice for U. S. navy seals, f-117 NighthawkTM Stealth jet pilots and other elite units. Luminox watches are 100 times more luminous than most other noctilucent watches, making them remarkably readable. It rugged, powerful and accurate, it is the ultimate night vision device for serious athletes, Asaki outdoors activists and others who perform well. It was founded in 1989 by American Barry Cohen with the vision of developing high performance sports watches featuring the latest lighting and the best readability. The brand name comes from Latin: "Lumi" for light, "Nox" nights. It Light Technology (LLT) is the name given to the lighting Technology in the watch. Since then, they have referred to It watch lighting Technology as It Light Technology (LLT).