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Kppusa was established in 1998 by nutritional experts who experienced firsthand the need for nutritionally targeted scientifically based equine supplements. When supplementing, it's easy to get carried away, according to Karen Isberg, KPP's president and founder. A supplement is not necessary for every horse. Equine supplements should be used when grass, grains, and hay do not meet the horse's nutritional needs. A well-balanced diet is essential for good health. Their nutritionists and staff were aware of the dangers of oversupplementation from the beginning. Kppusa keeps its products scientifically formulated with the nutritional requirements of horses in mind. Each supplement is made to address a specific issue and only contains the ingredients that are needed. There are valuable levels of ingredients present. Each product's development is supported by solid research.