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It is founded by three geek father and some former employees of Google, Huawei and Barco in 2015. Jooki provides family technology and media products. They provide music for kids. Unlike other child music, their music is not digital. Jooki provides music of different languages and types. Children can explore and build stories when listening to music with their products. The founder got the idea from his children. Their business is a very interesting project. Not only can they meet the needs of children, but also they can inspire children in an interesting and easy way. Their mission is to help parents to pass on their traditional treasures.