About It's Sew Emma
Kimberly Jolly began It's Sew Emma as a dream. She has used hundreds of quilt patterns over the years as the owner of a successful online business. Some are excellent, while others could be improved. She started making block of the month programs and exclusive designs for her store, and quilters gave her great feedback. Her pattern business would gain momentum from this. It's Sew Emma was born when she gathered a group of creative friends in 2011. Who then is the tiny redhead depicted in their logo? For them, quilting is about creating things that friends and family will treasure. For Kimberly, a mother of four, this is especially true. Emma, who is her eldest and serves as a natural role model for their work, is her eldest child. Emma is a sweet, spunky, and adorable little girl who has a wild imagination.