About HUG
HUG is a spiral export company from Cardiff Metropolitan University. The founding members are researchers from the LAUGH project and the CARIAD research team. The company was founded on the basis of eight years of design research led by Professor Treadaway. The research results have been published internationally and are considered a world leader in the field of advanced dementia design. Their value is not only to embrace™ the products they develop but also the basic research and compassionate design methods developed by Professor Treadaway. And they are pleased to announce the official partnership between HUG and the Alzheimer's Association to ensure that people with dementia who really need a hug are embraced.