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In 1993, House of Furniture established itself as Warehouse Furniture. Before opening the company's first retail location on Butternut Street in Abilene, Texas, founder Duane Pierce worked his entire career in the furniture industry. House of Furniture realized that the market in Abilene required a genuine discount furniture store. He built a store with the help of his many years of experience that sold necessities at reasonable prices. Well save you money is the original slogan that is still used today. During the first few years, the small business sold out of a store with less than 5000 square feet of retail space and experienced remarkable success. The company was started by Duane and his son Joe and grew from a single store to several stores in the Abilene area before beginning to expand into other West Texas communities. The name was changed to Gallery Warehouse as the business expanded to reflect the store's larger and more diverse selection.